Did you know?

AAA was a primary sponsor of motorsports until the 1950's.

Contacts

Sue France: Senior Electronic Communicator; sfrance@national.aaa.com; V: 407 444-7621

Technical Questions?

Christy Smith: Manager, Marketing Programs; csmith@national.aaa.com; V: 407 444-7630; F: 407 444-7614

Brand Management

Don't forget the three key points of Effective Brand Management: Enhance the AAA brand, provide an exclusive member benefit, and always build Brand Differentiation.

AAA/CAA Membership Marketing Showcase

Welcome to the AAA/CAA Membership Marketing Showcase. The showcase recognizes and shares club proven practices that demonstrate leadership, innovation, and success in marketing for membership acquisition, membership retention, and brand management.

If you have questions or if you are a AAA/CAA club that needs to visit the AAA/CAA Membership Marketing Showcase from a non-AAA-network computer, please contact:

Christy Smith
csmith@national.aaa.com
(407) 444-7630
Manager, Marketing Programs
AAA Membership & Brand Marketing

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